May 22, 2023
Did you know that 67% of the average child's diet is junk food and 1 in 2 children have a chronic health condition? This week Tee welcomes Parker Brook, a former “Big Food” executive who is on a mission to change these stats. After developing an autoimmune condition and then welcoming the birth of his daughter, Parker was inspired to leave his job and start Lovebird, a gut health-boosting organic, grain-free, and no-refined sugar cereal.
The birth of his daughter was such a powerful experience that Parker felt the responsibility to rise above his autoimmune disease to provide love and protection. That feeling became a calling. Working in the big food industry, he knew there was a better way to make food for himself, his daughter, and the world. Parker's purpose is to help families eat better so they can rise and fly with food from the earth, lightly sweetened by nature.
In this episode, Tee and Parker discuss the development and formulation of Lovebird’s first cereals. From Parker's kitchen table to the aisles of Whole Foods, Parker recounts the process of testing and refining while continuing to develop the live-with-love philosophy of Lovebird. We all know that breakfast is the most important meal of the day, but until now there were few choices for parents looking to nourish their children's bodies with a cereal free of highly inflammatory ingredients and full of nutrition. Lovebird gives you that option.
20% of Lovebird’s profits go to fighting childhood cancer, a case that Parker has been passionate about after spending time with children and families battling cancer during his autoimmune diagnosis and recovery.
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